REASONS WHY A SMALL BUSINESS NEED ONLINE PRESENCE

REASONS WHY A SMALL BUSINESS NEED ONLINE PRESENCE

Giving your small business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important marketing platform is akin to refusing future and potential customers.

Accessibility

 This allows potential customers to research your product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your store to open, by which time the urge to buy may have elapsed.

Brand Building

Brand building means building a potential customer's trust in your company or product- line. Providing an online presence gives a customer access to your product or service also provides a way for the customer to "check out" your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer's mind, making a future sale more likely.

Greater Audience

The Internet encompasses a much larger area . Your Web presence reaches out to everyone who passes by your virtual site. This could include people nearby or in a distant destination. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.

Reviews

Although this can be either-way, both positive and negative reviews are good for your business.

 Potential customers often check for reviews of a company or product before using either, so always encourage happy customers to leave reviews on rating sites such as Yelp or Google Places and strive hard to address the negative reviews

Easier Selling and Marketing

A neatly-written article of your products or services on your website or a page allow buyers to conveniently make a purchase. Marketing your business is also easier and can get a larger audience, as the electronic format allows for a wider, more cost-effective coverage as opposed to traditional marketing.